What’s old is new again. That popular saying might be the best way to describe the new Melon Festival logo. To help mark this milestone 50th year, the logo has been developed using the basic design created by Dr. Pat May for the first Melon Festival.
The logo incorporates the Howell melon and a directional sign pointing to the downtown event. It uses the downtown Howell logo. A traditional Howell green color is used and is complemented by melon-colored lettering and accents. The new logo was designed by Susan Pominville, Abovo Visual Communications.
“We have taken the vintage signs and kept this festival homegrown. We are looking forward to keeping and creating family traditions and celebrating Howell,” said event chair Stephanie Schlittler.
In addition to celebrating the 50th anniversary of the Melon Festival, the city is using the event to celebrate the 175th year anniversary of the City of Howell.
“Peanut Alley will be transformed into Anniversary Alley during Melon Festival weekend,” said Assistant City Manager Carol Stone. “We’re working on a pictorial display of the people and events throughout Howell’s history. Anniversary Alley will also feature an ‘old time’ photograph booth, vendors, commemorative merchandise.”
Other new attractions are being planned including a Melon Ball, bed races and antique show. Visit www.howellmelonfestival.com for event updates.
Melon Festival is an annual event in downtown Howell recognizing the legacy created by Dr. Pat May and the traditions established by the Howell Jaycees. The City of Howell and the Howell Downtown Development Authority are partnering with civic groups and community leaders to present the 2010 Howell Melon Festival. The event will feature Howell melons, melon ice cream, local entertainment and family activities. For more information, visit www.howellmelonfestival.com.