Disney and Shinola Celebrate 90 Years of Mickey Mouse with NEW Mickey Classics Collection

Shinola Disney Watch

Disney and Shinola Collaborate on a Mickey Mouse Capsule Collection

Shinola and Disney are pleased to announce the launch of the Mickey Classics Collection, a capsule collection that honors 90 years of Mickey Mouse. The collaboration is part of “Mickey the True Original,” a global celebration of Mickey’s heritage, personality and status as a pop-culture icon.

Mickey Mouse and Shinola

Since his big-screen debut in Steamboat Willie on November 18, 1928, Mickey continues to serve as the global ambassador for The Walt Disney Company. From the beloved Mickey Mouse Club to today’s Mickey Mouse cartoon shorts, the character’s optimistic outlook and endearing personality continue to delight fans around the world.

“Shinola is a company that believes in celebrating American success stories,” said Shannon Washburn, President of Shinola. “We are proud to join Disney in honoring the magic of Mickey Mouse while also commemorating the five-year anniversary of our flagship watch, the Runwell.”

Mickey Mouse and Shinola

 

Mickey Classics is a collection of limited-edition and special-edition Shinola Runwell timepieces, leather goods, audio equipment, wall clocks and journals showcasing Mickey Mouse. Five limited-edition Runwell timepieces featuring illustrations by Disney’s character artist, Jeff Shelly will be offered. Each illustration is drawn specifically for these five Shinola watches, inspired by iconic Mickey Mouse moments such as the character’s appearance in Plane Crazy and Steamboat Willie. Limited to 90 timepieces per style in honor of Mickey Mouse’s 90th Anniversary, each Runwell comes with one offive framed original sketches of Mickey Mouse, as well as a special-edition Shinola sketchbook with a “How to Draw Mickey” instructional booklet.

Additionally, both the leather Runwell backpack—which includes a hand-stitched leather appliqué of Steamboat Willie—and the leather tech portfolio are lined with a “How to Draw Mickey” illustration. The Mickey Classics journals feature a flip book that animates a scene from The Nifty Nineties (1941) created by Disney legend Fred (Freddie) Moore, whose design and animation of the spunky little star is considered seminal in Mickey’s career. The Shinola x Disney Mickey Classics collection will be available on November 16, at Shinola.com and in Shinola stores, Disney stores and select specialty retailers. Prices range from $28 for a journal to $2,500 for a Shinola Runwell Turntable.

 

 

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Shannon Lazovski

Shannon is a mother of two beautiful children, Livia 14 and Mikhail 11. She's one of Detroit’s top social media influencers, a fashion leader and a beauty buff who exudes professionalism and knowledge on all three subjects when motherhood lets her. She is the CEO of The Lazov Agency and is also the owner of glamorousmoms.com & detroitfashionnews.com. She loves to promote products and brands she adores and is eager to let all the moms out there know, when making the right choices; beauty and confidence go hand in hand and kids CAN fit in there too. Shannon has been awarded the Elite 40 under 40 award and has been featured on Fox 2 Detroit, WDIV Channel 4, and Styleline Magazine. She's been awarded the Detroit Faces award and has been featured in Metro Parent Magazine.

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