Ridge Merino Introduces Their First Kids Collection, Ridge Kids

Ridge Merino Kids Collection 2018

Soft 100% All-Natural Merino Wool for Kids

Ridge Merino, developer of premium Merino Wool apparel, announced today the availability of its first-ever Kids Baselayer Collection, Ridge Kids. Made of super-soft 100% all-natural Merino wool, the new collection includes 190g midweight baselayer bottoms and crews. The full-length bottoms offer optimal coverage, and the long-sleeve crews include thumbholes and a longer cut, to stay tucked in. The baselayers feature Ridge’s own exclusive artist-commissioned designs, digitally printed on environmentally friendly and sustainable Merino wool. Color choices include Rainbow, Hot Creek Blue, Atmospheric River, Black Stripe and Black.

Founded in 2014 by husband and wife team Jeff and Susan Russell, Ridge has been developing technical baselayers, midlayers and accessories built for outdoor adventure exclusively for adults until now.

Ridge Merino Kids Collection

“Our new kids’ baselayers feature a similar construction and all the same technical benefits as our adult gear, only in smaller sizes,” says Jeff Russell, Ridge Merino president and co-founder. “Active parents know the right layering system is key when keeping kids comfortable during cold weather activity – whether it’s ski team, hockey or sledding in the backyard. Once they get cold, the day’s pretty much over. Merino is by far the most versatile cold-weather layering option because it’s warm, breathes well and regulates body temperature based on the child’s level of activity.”

Merino is also a safe layering choice for kids. Merino fibers trap moisture and move it away from the skin, to prevent clamminess. In cold weather, wet clothes may lead to hypothermia, making Merino’s natural wicking properties and ability to insulate invaluable. Alternatively, when the sun is out, Ridge baselayers provide natural sun protection of 50+ UPF.

Ridge Merino Kids Collection Rainbow

In addition to technical performance, a recent study conducted by Murdoch Children’s Research and published in the British Journal of Dermatology concluded that moisture-absorbing Merino wool can improve the effects of childhood eczema and other skin conditions, when compared to cotton or synthetic alternatives.

“As parents of a daughter with eczema, this hit very close to home. The benefits of natural fabrics – especially Merino – are clear,” said co-founder Susan Benton Russell. “We are excited to offer our Merino baselayers for kids and hope to introduce more products soon.”

Ridge Kids baselayers are available in sizes 5-12 (XS-L). The collection is available in limited quantities and can be purchased exclusively at RidgeMerino.com.

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Shannon Lazovski

Shannon is a busy working mom of two and one of Detroit’s top social media influencers. She's a fashion leader and a beauty buff who exudes professionalism and knowledge on all three subjects. She is the CEO of Glameselle Beauty, The Lazov Agency and the owner of GlamorousMoms.com, DetroitMommies.com & DetroitFashionNews.com. She loves to promote products and brands she adores and is a trusted voice. Shannon has been awarded the Elite 40 under 40 award and has been featured on Fox 2 Detroit, WDIV Channel 4, WXYZ Detroit, Dedicated Mag, Styleline Magazine and Metro Parent Magazine. When you see her, ask her about her lipstick collection!

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