Ann Taylor To Open New Concept Store At Somerset Collection

A new Ann is coming to town! That’s right,  Friday, June 28th Ann Taylor will open a brand new concept store at Somerset Collection – South. This marks the brand’s first concept store in Troy, and is fantastic news for those of us who the love stylish, sophisticated clothing & accessories of Ann Taylor!

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“Our new stores are a reflection of our fashion forward direction – designed to address the needs of today’s women,” said Lisa Axelson, Ann Taylor Creative Director and a member of the Council of Fashion Designers of America (CFDA). “The stores are light, modern, feminine, and showcase the full collection in a way that makes women feel comfortable and welcome.”

The new boutiques are inspired by a stylish home and seek to provide an intimate shopping experience. Features of the new store will include white-washed maple hardwood floors, luxurious crystal chandeliers, modern tufted furniture and sleek feminine fixtures. A combination that gives one the feel that they’ve just walked into the ultimate closet.

Special consideration was also given to the design of the styling rooms that feature unique floral wall coverings, luxe ottomans, plush carpeting, and a new proprietary lighting system with flattering backlit mirrors. Who doesn’t love flattering backlit mirrors?!

Additional features like curated fashion presentations and expert styling services add to the experience making shopping easy and fun, plus dedicated stylists on staff are available for both walk-ins and appointments to assist customers in putting together the perfect look for any occasion.

Ann Taylor Concept Store Image Fall 2012

Ann Taylor Concept Store Image 2 Fall 2012 2

Other redesigned stores in Michigan can be found at Briarwood Mall in Ann Arbor, at Grosse Pointe Farms in Grosse Pointe, and at Eastwood Towne Center in Lansing. We will be at the grand opening in June and will let you know all about the new concept store and all the style you’ll find there. Stay tuned!

 

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