TAUBMAN ICE PALACES BRING THE MAGICAL WORLD OF NARNIA TO SHOPPERS AT TWELVE OAKS, FAIRLANE TOWN CENTER & GREAT LAKES CROSSING OUTLETS
The stars of the holiday motion picture event The Chronicles of Narnia: The Voyage of the Dawn Treader are set to kick off the holiday season in grand fashion by hosting a nationwide 16 city lighting ceremony via live satellite, for the groundbreaking, multi-sensory, new Ice Palaces created by Taubman Centers, featuring scenes from The Chronicles of Narnia: The Voyage of the Dawn Treader (www.narnia.com ). The ceremony will illuminate three of Taubman’s metro-Detroit centers, Twelve Oaks Mall, Fairlane Town Center, Great Lakes Crossing Outlets, and other Taubman (NYSE: TCO) malls across the country simultaneously as families and fans everywhere gather together in celebration.
On Friday, November 12 at 7:00 p.m. EST the stars from the movie, Georgie Henley (Lucy Pevensie ) and Will Poulter (Eustace Clarence Scrubb ) will give holiday revelers the first look at the Ice Palaces and their highly anticipated film streamed live from Beverly Center in Los Angeles. The event will be simulcast to 16 Taubman centers across the country, including Twelve Oaks, Fairlane Town Center and Great Lakes Crossing Outlets, where children will wave LED wands to collectively illuminate the Ice Palaces. The celebration opens the free exhibit for all to experience, ushering in the holiday season and the arrival of Santa Claus.
The Ice Palace Offers a Memorable Narnia Experience for All
Shoppers can experience the enchantment of the Ice Palace and The Chronicles of Narnia: The Voyage of the Dawn Treader at Twelve Oaks Mall, Fairlane Town Center and Great Lakes Crossing Outlets from November 12 through December 24. The exhibit, inspired by the magic of winter, features a color changing, 30-foot Ice Palace, encircled with a series of majestic arches and smaller globes that appear to be carved from ice and will immerse visitors with magical vignettes from the land of Narnia. As they walk through the dome, guests are greeted with falling snow, a captivating light show and exclusive movie footage integrated into an exciting video experience. The journey continues as guests are seated on the Ice Palace throne that’s cool to the touch, and leave their handprint behind on the interactive ice arch, which features the paw prints of famed Narnian creatures.
Special for Opening Day
The first 200 attendees will be given an LED wand to help light the Ice Palace. In addition to LED wands, each center will give away 200 Ice Pack prize packs filled with an assortment of goodies including a mini movie poster, coupons for specialty food items at the center and a voucher for a free commemorative photo with Santa that can be used that evening, or any time prior to November 24.
While waiting for the Ice Palace simulcast to begin, children of all ages will be treated to live strolling entertainment at each of the centers and a sing-along to welcome Santa after the
Ice Palace is lit.
Adults, over 18, are also invited to register to win one of two $500 mall gift cards to be given away at each of the shopping centers that evening, compliments of Fox. Participants are encouraged to register in-center beginning at 10 a.m. November 12, with a complete list of rules and regulations available at registration.
Finally, guests can take home a piece of their Ice Palace adventure with a photo in front of the Ice Throne. Purchase a standard photo package with Santa or in front of the Ice Throne and receive a promotional certificate from SeeHere.com, Fujifilm’s photo printing, gifting, and sharing website, for a bonus photo ornament or a photo mug. Purchase a hi-res photo CD package and receive a promotional certificate from SeeHere.com for a bonus canvas photo tote bag. American Airlines is the official airline sponsor for the event. For more information about the Ice Palace opening event at each of Taubman’s metro-Detroit centers, visit: shoptwelveoaks.com, shopfairlane.com or greatlakescrossingoutlets.com.